Joydeep Banerji

Xpert dish washing bar(tvc)

This was my t.v comercial as jingle writer/composer and programmer. This was aimed at catering to a majority of bengali speaking veiwers , so i decided to apply the fundamentals of jingle making along with adding a few elements of the contemporary vernacular music which is popular among the masses in the region , which gives the comercial an added bonus .

Jingle writer composer programmer

31^th Mar, 2016 - 2^nd May, 2016

Loyalie Infomercial

This jingle was inspired from the mood of the video itself , i like to call it the three act jingle as it starts off with the feel of a smoothe jazz playing in the background which has a soothing yet posh flavour which slowly blends into a slightly more peppy version of the same flavour , with elements of piano adding more colour to the melody, which takes care of the first part of the three act jingle . The second part depicts the conflict , and i decided to deal with in a subtle way as it is mean to be a comical conflict between an older lady and her daughter , hence musically i tried to create a subtle sense of alarm with a kick drum playing like as if it were a heart beat with a subtle bell sound going along with it which slowly is blended with pizzicato string section building up into a happy uplifting melody , introducing the part of the jingle the resolution or the conclusion .

Jingle writer composer programmer and arranger

1^st Nov, 2015 - 3^rd Nov, 2015