Sarika Tainwala

Objective
To evolve as a communications professional & get recognition and growth for result oriented work, and contribute towards the profitability of the organisation
Professional experience

iMagic Creatives Private Limited Sept ’13 – July ‘14
Manager – Lead generation & Client servicing
Key responsibilities
• Generating leads for new business development
• Demand generation, cold – calling & database generation
• Account management of new & existing clients
• New business pitching & corporate presentations
• Developing new customer database
• Industry analysis & competitor analysis
• Client relationship management, vendor management
• Quoting, Negotiating, Payment collections & follow-up
• Responsibility of execution & implementation of marketing plans & co –
Ordination between internal teams
• Operations on the accounts, ensuring respective product & brand launches
take off smoothly
• Collaborated with servicing & copywriters to originate and extend
positioning and messaging strategies into strategic and tactical campaigns

Think IMC Aug ‘10- March ‘11
Client servicing manager
Key responsibilities

• Account Management
- Responsibility of execution & implementation of marketing plans & co –
Ordination between internal teams
- Operations on the accounts, ensuring respective product & brand launches
take off smoothly

• PR & Corporate communications
- Co ordinated & executed the PR & media relations for the launch at
Le Meridian, as part of the Tydal hair oil campaign, in co ordination with Tattva
- Co coordinated one on one’s & exclusive interviews with the media & the top
management at the event

• Lead generation
- Pitching & making enquiries with prospective clients on business requirements
- Demand generation, cold calling
- Market research & industry research
- Responsible for the whole end to end sales process
- Customer analysis, competitor analysis
- Building relationships with customers for business needs
- Customer analysis & competitor research
- Create contact database & identifying the right prospect
- Business presentations to ensure clients are satisfied with our services &
ensure repeat business

Aegis BPO Services, Mumbai Mar ’08 – Feb ‘09
Marketing Communications Manager
Key responsibilities

• Internal communications set up for domestic call centre
- Execution of the Internal communications plan for the
domestic call centre operations
- Execution of the employee call centre manual
- As part of inter-departmental communication strategies, execution of
Internal communication campaigns with branch office













Infra Chemical Industries Ltd., Bangalore Nov ’01 – Jan ‘08
Asisstant Manager- Marketing & Sales
Key responsibilities
• Marketing & Branding
- Developed collaterals & signages for the company to ensure
Maximum visibility with distributors

• Operations & logistics
- Periodic follow-ups for cheque collections & payments from key
Manufacturers & distributors
- Regular follow-ups for new business & updating of new products
To existing & new manufacturer
• Collecting information about the customers and documenting it; and maintaining a
contact database of potential customers
• Updating the customer relationship management system with new contact
• Maintaining excellent relations with clients to generate revenues for additional business
• Contributed and been a part of the final negotiation of leads
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