Director/Producer/Scriptwriter

20+ years of work experience in Media, Marketing and Management. Network Head, Producer, Director, Author, and an award-winning Independent Film Maker.

Skills

Management
One of the founding Directors of Telebrands India and HBN TV Network. Owner of HBN Studios. 20+ years experience managing large teams of diverse personalities in deadline-driven and result oriented environments.

Creative:
9+ years experience as the owner of HBN Studios, with extensive expertise on National & International TV content creation and Internet content creation. Orchestrating successful campaigns for global brands and providing Industry recognized marketing solutions for TV, Print and Digital Media.

Additional Experience :
Author, Film Production, Documentary Production/Direction, ScriptWriting, Editing (FCPX, Adobe Suite and Resolve), Sound knowledge of new media.

Experience

Network Head – HBN TV
India, Bangladesh, Pakistan, Afghanistan, Bhutan & Nepal // 2010 - Present

Core Responsibilities:
• Network Head
• Directing all creative efforts devoted to business development for the TV Channel and Digital Platforms.
• Budget planning, implementation and execution.
• TV scheduling and Broadcast Planning.
• Supervising, tracking, and evaluating both internal and external Creative teams for National and International Content.
• Liaising with external DTH and Cable operators and implementing profitable solutions.
• Understanding competition
• Maintaining satisfaction of National and International Vendors.
• Supervising and writing content for TV, Internet and vertical platforms.


KEY PROJECTS:
• Setting Up the Channel – liaising with the government authorities to get the uplinking permission on Satellite.
• Setting Up of the Broadcast Playout Server – Finalising the solution, negotiating and execution.
• Developing an result-oriented and efficient team to manage the TV Channel and Internet Platforms.
• Setting up the Studio for the TV channel.
• Setting Up of the Edit Suite for the TV Channel
• Successful diversification of brand & sales campaigns from TV to digital and social media.


DIRECTOR – HBN Studios// 2010 – Present

Core Responsibilities:
• Founder and Owner.
• Head Producer / Director
• Developing new content from pitch to development through to final delivery for TV as well as Internet Platforms.
• Ensuring Highest Quality Content within budgets in a deadline-driven environment.
• Crafting result/sales-oriented content of the highest deliverable standards.
• Setting Budgets, budget tracking and review.
• Marketing of the studio services.
• Liaising with National as well as International Clients.

Key Projects
• Establishing HBN Studios - Lighting, Cameras, Sets, Sound Recording and Edit Suite.
• Development and management of an operationally effective studio team.
• Produced/Directed commercials and infomercials for TV and internet for the International markets, especially Latin America.
• Produced/Directed over 100 Infomercials and Commercials for brands such as Maybelline and Nykaa for HBN TV as well as other National Broadcasters such as Sony, Discovery, Animal Planet, Star. (Refer to ANNEXURE “A” for creative portfolio list)
• Directed the award-winning Documentary film “Devendra Jhajharia Para Athlete” along with other Documentaries such as Zambia Diaries, Miss India Wheel Chair, etc.


DIRECTOR - Telebrands India - 1998 onwards//Telebrands UK – 2003 to 2010

Core Responsibilities:
• Ideation and execution of creative vision for India, the sub-continent as well as the United Kingdom.
• Visualizing/ Developing new product concepts, project strategy, and marketing initiatives across India, the sub-continent and UK
• TV scheduling and broadcast planning on private TV channels across India and the UK.
• Reporting and budget tracking of the performance of shows on private TV Channels in India and the UK.
• Leading and managing national cross-platform design and advertising projects, budgets, and department productivity in India.
• Building, mentoring and diversifying creative teams across web, print, branding, multi-media and video disciplines in India.
• Supervising and writing content for TV, Internet and vertical platforms.

KEY PROJECTS:
• Setting Up of the TV Channel for Telebrands under HBN Network, India.
• Expanding into Britain in 2003 with successfully establishing a foothold in Television Direct Sales Industry.
• Setting up of a back-end call center in Mumbai to take orders generated from broadcasting on UK Television Channels.
• Film production: Aryan (Bollywood Movie), Aur Achanak (Doordarshan film)
• TV Show production with famous Bollywood personalities such as Waheeda Rehman, Smriti Irani, Mukesh Khanna, Kader Khan, etc.


Affiliations:

Scriptwriters Association
Indian Motion Picture Producers’ Association

Recognition:

2017: Award for outstanding excellence – 2017 - DOFIFF (Depth Of Field International Film Festival)

2016: Critical acclaim & Popular Appreciation- Lonavala International Film Festival – 2016 for “Born To Play”

2016: Best Film Award - Navi Mumbai International Film Festival - 2016 for “Born To Play”

2016: “Special Achievements” - Women entrepreneur, Loksatta, Maharashtra - Daily Newspaper


Other Activities:

2019 onwards: Writer for Ariana Huffington’s website on wellness “Thrive Global”

2019: Author: Book Titled “Upside Down Fitness”, published by Crossword Bookstores

2017: Critical analysis of Salma Hayek’s movie “The Prophet” and its pitch for educators was published in a North American research journal, TIGES, focused on Higher Education"



Volunteering Activities:

• Charity Fund “Born To Play” – Funding Para Athletes at the grass-root level.
• Sneha – Providing nutritious food to mother & Child and preventing child and female abuse.
• Movie and Creative Club – Sadhu Vaswani Higher Secondary School, Jaipur.


Hobbies

Trekking & Mountaineering, Cooking, Editing


Education

• Master of Business Administration with Honours – University of Hull, UK
• Bachelor of Commerce – University of Rajasthan, India

References

Available upon request

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