Universal Music India

The Objective

To craft a music video for the wellness and spiritual music category, capturing the journey of mind, body, and soul. The brief called for an immersive art experience, seamlessly blending with the essence of nature.

Strategy & Execution

The concept centered on a dancer embodying a sand artist, guiding viewers through a soulful journey on a serene shoreline. Drawing patterns that symbolize the creation, confrontation, and eventful release of inner turmoil.

Using beach art as the core visual language - a fresh, untapped medium - we created a meditative visual language that perfectly aligns with the track’s spiritual intent.