The Brief

JioStar wanted to build excitement for Toy Story 5 ahead of its theatrical release by connecting with parents and children.

The objective was to tap into the franchise’s nostalgic appeal, encourage family viewing and generate interest among a new generation of moviegoers.

The Challenge

The campaign needed to resonate with parents who grew up with Toy Story while sparking curiosity among children discovering the franchise for the first time.

The challenge was to turn this cross-generational appeal into relatable creator content that encouraged conversations, built anticipation and motivated families to experience the film in theatres.

The Execution

Talentrack leveraged family-led creator communities to bring Toy Story 5 closer to audiences through relatable storytelling that blended childhood nostalgia with the excitement of discovering the film together.

Through Instagram Reels, posts and Stories, creators shared their screening experiences, reactions and favourite moments, connecting with both parents and children.

Talentrack managed creator collaborations and end-to-end campaign execution, ensuring timely content delivery within the promotional window and building anticipation for the film’s theatrical release.