The Brief

JioStar wanted to create awareness around Moana Live Action movie ahead of its theatrical release by amplifying the film's title track through trusted singing creators.

The objective was to use music-led content to reach relevant audiences, build excitement around the film and encourage cinema visits.

The Challenge

The campaign required identifying relevant music creators who could bring their own style to the film's title track while keeping the content aligned with the film's promotional objectives.

With a two-day campaign window, timely creator coordination, content execution and delivery were essential to maximising the campaign's reach and impact.

The Execution

Talentrack collaborated with leading singing creators to recreate the film's title track in their own unique styles, turning the soundtrack into engaging, performance-led content.

Through Instagram Reels and Stories, creators shared their renditions with their audiences, helping amplify the film's music, spark conversations and build anticipation for the theatrical release.

Talentrack managed creator collaborations and campaign execution, ensuring timely content delivery within the promotional window.