The Objective

To drive awareness and visibility for personal healthcare products during the Flipkart Big Billion Days 2026 sale through engaging, creator-led content.

The Challenge

With only 48 hours to execute the campaign, the challenge was to discover and finalise the right creators, conceptualise content, develop scripts and secure final brand approvals within an extremely tight turnaround time, without compromising on quality.

The Creative Solution

Talentrack streamlined the entire campaign workflow, from identifying and locking relevant creators to coordinating content conceptualisation, scripting and brand approvals.

With rapid creator discovery, efficient coordination and end-to-end campaign management, the team successfully executed the campaign within the 48-hour deadline, ensuring the content was ready to go live as planned.

End-to-end execution

48 Hours

Cumulative Views

51M+

The campaign demonstrated Talentrack's ability to deliver time-sensitive influencer marketing campaigns at speed, bringing together the right talent, content and execution to meet critical brand deadlines.