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SonyLIV FIFA
PUGC Campaign
The Challenge
To reach out & engage with non-football fans to further boost viewership of FIFA World Cup & increase new registrations on SonyLIV app.
The Outcome
A professional user generated content [PUGC] campaign inviting singers/musicians to produce original football anthems.
The Impact
- 11,000 participated in the contest with over 500 shortlisted entries.
- Content in over 5 languages.
- Non Sponsored engagement of over half a million.
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