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MAGGI Masala-ae-Magic
PUGC Campaign
The Challenge
- To reach non-Hindi speaking audience in AP & Karnataka
The Outcome
- We partnered with two youtube creators from each of the regions.
- Vernacular influencers were able to come up with delicious local recipes using the product. The integration as well wasn’t too salesy.
The Impact
- Campaign Reach: 451k+
- 120 ideas pitched
- Total Engagement: 6.2k+ (within 2 weeks)
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Mobil Super 4W Influencer Campaign
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